Indpro
Indpro, an IT consulting firm with over 17 years of experience, serves prominent clients including Mathem, Wowto (formerly Fordonsbolaget), and Fortum. The company has earned a reputation as a reliable partner for businesses seeking customized technical solutions.
To showcase Indpro’s expertise, Zero Folks was tasked with producing a customer case video in collaboration with Wowto. The video aimed to highlight Indpro’s core strengths, their successful partnership with Wowto, and the value they consistently deliver to clients. By focusing on compelling storytelling and building social proof, the project positioned Indpro as an industry leader.
Goals
Indpro required video content that:
- Clearly and authentically highlighted their partnership with Wowto
- Effectively communicated the client’s challenges, solutions, and outcomes in an engaging and credible manner
- Built trust while reinforcing Indpro’s reputation as a dependable, results-oriented IT partner
Considerations
The challenge was to distill these elements into a concise yet powerful film, suitable for both digital channels and client presentations.
Strategy
Zero Folks delivered a professional customer case video built on the following pillars:
- Storytelling as the foundation
The narrative was structured into three distinct segments:
- The Challenge: Wowto’s need to modernize and embrace digital transformation
- The Solution: Indpro’s implementation of bespoke IT solutions to address these needs
- The Result: Wowto’s evolution into a leading, innovative player in the autotech industry
- Authentic interviews
Interviews were conducted with Wowto’s key leaders, including the CEO and the Head of Digitalization and Business Development, to capture their insights and emphasize the concrete value delivered by Indpro. - Compelling visuals
By blending interview clips with footage of Wowto’s operations, technical innovations, and environments, the video delivered an engaging and visually appealing experience. - A credible tone
The film maintained a balance between professionalism and authenticity, fostering trust while illustrating the tangible impact of the collaboration.
Delivery
The finished video content resulted in:
- Enhanced Indpro’s brand: The video effectively showcased their ability to create value for clients and solve real-world challenges
- Built trust: Featuring Wowto’s testimonials and measurable results established credibility and reinforced social proof
- Versatile marketing asset: The video served as a powerful tool across multiple channels, including social media, client meetings, and presentations
The customer case video proved to be an effective way to communicate Indpro’s successful collaboration with Wowto and how their technical expertise helped the client achieve their goals.
